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About Primary Residential Mortgage

A company is only as good as the culture it keeps. We like to keep ours nothing short of fantastic.

The corporate world is saturated with words and phrases meant to convey a company's and employee's stellar reputation and customer service. Words like "Experience" and "Loyalty". These words are so over-used, they have lost their true meaning. Customers have come to ignore these words and trust only the experiences of themselves and others they know.

In an effort to show our customers we mean business, we have carefully crafted a company culture that means what it says, and acts on it each day. Every single action we take at PRMI is meant to showcase and strengthen our mission statement and core values. Not only that, we have defined what our core values mean to us, and we love talking to our customers on the phone and fans on social media about all of the neat ways we implement these meanings.

So take a look at our mission statement and core values. Watch us show you we mean them, in person, on our Facebook page, and our blog. Finally, experience this culture first-hand by doing business with a lender "Where the Primary focus is You."

Mission Statement

Our mission is to be a nationally respected, locally known home loan company whose purpose is to finance your homeownership goals through a positive and personal experience.

Core Values

  • Teamwork: Teamwork means we're all in this together. Working together gives our customers better results than we could ever achieve individually.
  • Advocacy: We believe that what's good for our customers is good for us, too. We are allies for our customers—advocating for sensible laws and stronger accountability.
  • Stability: Stability gives us a future. Our decisions are deliberate and careful. They have to make sense today and tomorrow.
  • Empowerment: When we are empowered, we do more—for each other and for our customers. We take charge with a solutions-oriented approach.
  • Excellence: The pursuit of excellence is a guide to our true potential. We seek to be better, smarter, and more effective people—for ourselves and our customers.
  • Happiness: A happy work environment and a great customer experience go hand-in-hand. When we enjoy what we do, it's easy to deliver a knockout experience.


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Primary Residential Mortgage, Inc.
10121 N Rodney Parham, Suites C & D
Little Rock, AR 72227
NMLS # 3094
Branch NMLS # 252910
Licensed by Arkansas Securities Department 11558
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Equal Opprtunity Lender

Some products and services may not be available in all states. Credit and collateral are subject to approval. Terms and conditions apply. This is not a commitment to lend. Programs, rates, terms and conditions are subject to change without notice.